Ready, Set, Grow: Campaign Examples

Data Mining and CRM: Reaching New Residents

  • CHALLENGE: Update an existing new movers program to build brand awareness, quickly establish ongoing relationships and increase physician referrals. 
  • SOLUTION: A new process to close the loop between leads and referrals, including new creative, smart data mining and a multi-touchpoint CRM plan. 
  • RESULT:  Response rates far above national norms and more than 15,000 referrals annually.

Mobile Media: Cultivating Hispanic Relationships

  • CHALLENGE: Cultivate long-term relationships with Hispanics, who are mobile-dominant when accessing information online. 
  • SOLUTION: A Spanish-language multi-media campaign leveraging online video, streaming audio, targeted ad banners, email and web content. 
  • RESULT: Double-digit email open rates and exponential growth in traffic to the Spanish-language website over a three-year period. 

Social Marketing: Increasing Event Attendance

  • CHALLENGE: Increase registration at an annual women's event in existing markets and attract new attendees in expansion areas. 
  • SOLUTION: A social marketing campaign that aligned email, SEO and targeted Facebook ad creative. Personalized pre- and post-event communications rounded out the plan. 
  • RESULT: Enhanced brand awareness and an increase in new attendee registration of 27%.

Branding: Unifying Three Technology Brands

  • CHALLENGE: Unify three revenue cycle companies under one brand and launch at the annual HFMA conference. 
  • SOLUTION: A master rebranding plan directed at existing customers, prospects and trade media, including a new website, multi-touch pre- and post-tradeshow communications and a robust media relations plan. 
  • RESULT: Coverage both during and after HFMA, leads in the pipeline, and a clear route to brand awareness.

Branding: Merging Texas Healthcare Giants

  • CHALLENGE: Integrate two well known healthcare system brands and build awareness of the new organization.
  • SOLUTION: A brand integration initiative based on an audit of stakeholder and consumer perceptions, system messaging and competitive positioning.
  • RESULT: A well recognized, trusted master brand, streamlined processes and more cost-efficient marketing strategies.

CRM Strategy: Physician-to-Physician Marketing

  • CHALLENGE: Increase physician referrals and drive brand awareness among medical professionals.
  • SOLUTION: An academically-focused website featuring in-depth physician profiles, clinical trials information and CME/GME opportunities.
  • RESULT: Formation of a physician governance board and referrals from outside the primary service area within 30 days of launch.