CHALLENGE: Update an existing new movers program to build brand awareness, quickly establish ongoing relationships and increase physician referrals.
SOLUTION: A new process to close the loop between leads and referrals, including new creative, smart data mining and a multi-touchpoint CRM plan.
RESULT: Response rates far above national norms and more than 15,000 referrals annually.
Mobile Media: Cultivating Hispanic Relationships
CHALLENGE: Cultivate long-term relationships with Hispanics, who are mobile-dominant when accessing information online.
SOLUTION: A Spanish-language multi-media campaign leveraging online video, streaming audio, targeted ad banners, email and web content.
RESULT: Double-digit email open rates and exponential growth in traffic to the Spanish-language website over a three-year period.
Social Marketing: Increasing Event Attendance
CHALLENGE: Increase registration at an annual women's event in existing markets and attract new attendees in expansion areas.
SOLUTION: A social marketing campaign that aligned email, SEO and targeted Facebook ad creative. Personalized pre- and post-event communications rounded out the plan.
RESULT: Enhanced brand awareness and an increase in new attendee registration of 27%.
Branding: Unifying Three Technology Brands
CHALLENGE: Unify three revenue cycle companies under one brand and launch at the annual HFMA conference.
SOLUTION: A master rebranding plan directed at existing customers, prospects and trade media, including a new website, multi-touch pre- and post-tradeshow communications and a robust media relations plan.
RESULT: Coverage both during and after HFMA, leads in the pipeline, and a clear route to brand awareness.
Branding: Merging Texas Healthcare Giants
CHALLENGE: Integrate two well known healthcare system brands and build awareness of the new organization.
SOLUTION: A brand integration initiative based on an audit of stakeholder and consumer perceptions, system messaging and competitive positioning.
RESULT: A well recognized, trusted master brand, streamlined processes and more cost-efficient marketing strategies.
CRM Strategy: Physician-to-Physician Marketing
CHALLENGE: Increase physician referrals and drive brand awareness among medical professionals.
SOLUTION: An academically-focused website featuring in-depth physician profiles, clinical trials information and CME/GME opportunities.
RESULT: Formation of a physician governance board and referrals from outside the primary service area within 30 days of launch.