Experience That Counts

INDUSTRY EXPERIENCE FROM THE INSIDE

Healthcare marketing means navigating a distinct landscape, one that's dotted with privacy issues and other compliance requirements. That's why working with marketing professionals who've lived it brings value to the table. We can help you develop a plan to support corporate goals while considering these real-world parameters. 

Patty Cook, MBA

Patty Cook is an accomplished marketer with 25+ years experience in the healthcare, technology and franchise industries. Her proven expertise in developing data-driven marketing plans has yielded measurable results for large non-profit organizations as well as entrepreneurial ventures. She holds both an undergraduate and master's degree in marketing.


Patty's areas of expertise include branding and advertising, integrated communications, digital and traditional media strategy, CRM and public relations targeting both B2C and B2B audiences. Most recently, she led Baylor Scott & White's consumer relationship marketing initiatives, as well as targeted physician-to-physician referral programs.


Award Winning Marketing Programs

Throughout her career, Patty has motivated web and creative teams to develop numerous award-winning campaigns and programs. They include:

  • Best Radio Advertising Campaign (Aster Awards) 
  • Best Website Design (Healthcare Ad Awards)
  • Best Integrated Campaign (Service Industry Advertising Awards)
  • Best Use of Multimedia (Best-In-Class Awards)
  • Best Use of Health Content in Digital Marketing  (Best-In-Class Awards)
  • Best Overall Website - (eHealthcare Leadership Awards)

For more, see: https://www.linkedin.com/in/pattyreupke0518/